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Super Bowl commercials is a place where brands compete to create differentiation and expand their market. The 30 second ad can be a deciding...
Always is a brand of feminine hygiene products under Procter & Gamble. Always is sold under the name Whisper in Japan, India, Singapore, China, South Korea, Philippines, Thailand, Hong Kong, Taiwan, Vietnam, Australia, and Indonesia. In Italy it is sold under the name Lines, Orkid in Turkey, and Evax and Ausonia in Spain and Portugal.
Adding to the unorthodox mix of Super Bowl advertisers is Always, a brand of feminine hygiene products. Pantiliners, feminine wipes, maxi pads. The 60-second spot #LikeAGirl was aimed at sparking social change, broadening perceptions, and promoting girl’s confidence. As a play on P&G’s Always #LikeAGirl ad, introduced last summer, the spot shows a deeper truth hidden in society.