While a lot of football fans tune in to see the NFL’s top teams compete for the ultimate title, other viewers are much more interested in the commercials that air between plays. Super Bowl advertising has always contained a mix of the good, the bad, and the ugly. Dozens of advertisers are collectively spending more than $350 million to reach the game’s massive audience.
When such large sums of money are being invested into Super Bowl ad campaigns, going viral is pretty much a must. Super Bowl ads were bigger and better with each passing year. People spent nearly 4 million hours watching game-day ads and teaser videos on YouTube this year. That’s nearly double the 2.2 million hours spent last year last year. YouTube also says that official Super Bowl ads and teaser videos have racked up more than 140 million views, more than half of which have happened on mobile devices. The U.S television broadcast states that Super Bowl XLIX in 2015 was seen by at least 114.4 million viewers in the United States rating the highest rated television broadcast in U.S. history. Given this, companies are willing to spend millions for a 30-second ad spot within the game.
Top 10 Most Controversial Super Bowl Commercials!
Holiday Inn: “Bob Johnson” (1997)
This 1997 Super Bowl 30-second bit spotlights “Bob Johnson,” who, thanks to a hefty amount of cash, no longer has to hide his true identity. Bob resembles Holiday Inn’s franchise after they spent close to a billion dollars on revamping their international hotel chain.
Just for Feet: “It’s A Match” (1999)
This 1999 Super Bowl commercial features a Kenyan runner outracing a group of white hunters who track him down, drug him, and slap a pair of Just for Feet sneakers on him.
White House Anti-Drug Office: “I Helped” (2002)
Dove: “Pro-Age” (2007)
Snickers: “The Kiss” (2007)
Snickers is always known for their attention-grabbing TV spots, chose to take things a bit further in 2007 by featuring two token manly men — mechanics, to be exact — in a Lady and the Tramp scenario.