For the 10th and final year, Doritos held its famous Crash the Super Bowl contest. Since 2006, Doritos (owned by Frito-Lay) has asked their fans to do the hard work when it comes to advertising at the Super Bowl. They invited people to submit commercials, vying for a chance to win $1 million, their ad aired on Super Bowl Sunday.
We all love a bit of Mexican flavor to spice up our lives! This explains the success of the seasoned tortilla chips producer, Doritos, owned by Frito-Lay since 1964. This also happens to be the year Martin Luther King Jr. won the Nobel Peace Prize. Coincidence? Just nod your head and keep munching away at your Doritos.
Believe it or not, these delicious triangles of crispiness, modeled after traditional Mexican chips called totopos, were first created from surplus tortillas at the Casa de Fritos at Disneyland. The snack was such a hit that, overwhelmed by the volume of demand, Frito-Lay moved the production in-house to its plant in Tulsa, OK.
The name Doritos comes from the Mexican Spanish word doradito, meaning “turned golden or crisp.” The chips are not just gold in color; they have become an authentic gold mine with retail sales representing up to one-third of the total Frito-Lay sales.