Super Bowl is the annual championship game of the National Football League (NFL). In 1970 the Super Bowl game was created as a result of agreement between National Football League (NFL) and American Football League (AFL). Undoubtedly, Super Bowl is considered as one of the most watched and celebrated events around the world. The Big Hits, Extraordinary Celebrations, Half-time show performers and much more sums up to this once in a lifetime experience. Super Bowl Sunday is celebrated as national holiday by most fans worldwide. Thus making Super Bowl the most watched American broadcasts that attracts more than million viewers every year.
Every year, The U.S. television broadcast the Super Bowl championship game featuring many TV commercials popularly known as “Super Bowl ads”. The average cost of a 30-second commercial during the Super Bowl has ranged from $37,500 at Super Bowl I, to around $2.2 million at Super Bowl XXXIV in 2000, and by Super Bowl XLIX in 2015, had doubled to around $4.5 million. As per the national surveys, many viewers only watch the game to see the commercials. Mainly advertiser’s commercials to seek awareness for their products and services among the wide audience. A number of famous brands, including Budweiser, Coca-Cola, Doritos, Go Daddy and Master Lock, have been well known for making repeated appearances during the Super Bowl.