Toyota has decided to sit out of Super Bowl 51.
Many automakers and other franchise business launch their brand-new items in the season of Super Bowl. It is the peak event to market ones products in the year. Nevertheless Toyota has determined something various. The business will not be advertising Super Bowl for the very first time given that 2011.
Toyota has said that the Super Bowl doesn’t line up with the scheduled launch of its new models. The Camry Sedan and C-HR compact crossover are the vehicles that are getting launched in a few months by company.
The promotion and launch activities related to these vehicles are supposed to begin in late spring and summer of next year. This was confirmed by Toyota marketing at Toyota Motor Sales U.S.A.
The C-HR is supposed to release in second quarter of next year while the new Camry is supposed to arrive after third quarter of 2017. The NFL rating shave dropped a lot this season.
So it was speculated that may be this is the reason that Toyota no longer wants to advertise during the event. However Toyota has said that it has nothing to do with this fact.
According to them the timings of previous Super Bowls were perfectly aligned with new launching cars which made them perfect spot to play the advertisement, reported AutomotiveNews.
The upper Bowl 50 saw a 90 seconds advertisement promoting the redesigned Prius in “The Longest Chase”. Hollis the marketing director said that the company, backing away this year from event doesn’t mean that they are drawing back from NFL as well.
It is also said that Fox has increased the rates of advertisement during event. They want about $5 to $5.5 million for a 30 second slot. This will make these advertisements, the most expensive up till now.